Our new campaign with LADbible: Porn and Gen Z

Introducing our new national campaign with major media brand, LADbible!

We’re thrilled to partner with LADbible on their exciting, much needed campaign: getting honest about porn.

Together, we’ve launched a Hub with a wealth of brilliant content digging into the many nuances and ‘contradictions’ of watching and making mainstream porn. Massive names like Jordan StephensJosh Pieters, and more have brought it to life.

Watch the launch video

Check out our report

Part of the campaign is our Understanding Gen Z’s Relationship with Porn report, with insightful data on the impact of porn on identity, wellbeing and real life sex – in partnership with Movember and Pivotal Recovery.

We’re starting honest conversations about the reality young people face growing up alongside porn

Porn is one of the big sex ed topics where young people are calling for more support, education and conversation. Far too often, we all shy away.

LADbible is breaking down the taboo with this powerful campaign, and we’re incredibly proud to be a part of it!

We consistently hear from young people that online, mainstream porn is impacting their mental wellbeing and relationships – and it’s not as simple as a blanket anti-porn ban.

The reality we, and young people, face in this digital age is far more complex and nuanced, and our conversations and support must be alive to that.

We’re building a safer, more informed future for young people in the digital age – and that includes honest conversation about the reality of porn.

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